TORONTO, 5 August 2010 — Discover Anywhere Mobile, the industry leader in bringing destinations to smartphones, is pleased to announce the latest mobile innovation for Destination Marketing Organizations and Convention & Visitor Bureaus – DiscoverPad.

DiscoverPad is the first application to bring a destination’s listings and events to the iPad – the hottest new device on the market. DiscoverPad provides visitors with powerful travel and itinerary planning tools that they can use from home and on the road. Not only for use by iPad owners, DiscoverPad also allows for the deployment of pre-loaded iPads as easy-to-use kiosks in visitor centers, hotels and other places tourists need quick and relevant information. Trip plans can be uploaded to the Internet, sent via email or transferred directly to an iPhone or other mobile device. The iPad kiosk solution is an order of magnitude more affordable than conventional solutions and offers the added advantages of familiarity, flexibility, ease of use, customization and scalability.

DiscoverPad, as with all Discover Anywhere Mobile applications, is built using the live data you’re using today – there’s no need to rebuild or re-enter your database. Discover Anywhere Mobile does everything needed to maintain your DiscoverPad application, including ensuring the data is always up-to-date. DiscoverPad is fully customized to your destination’s branding, making sure your message is always on target.

Features

DiscoverPad features include:

• Your complete events calendar
• Your complete listings database, organized by Theme / Category
• Viewing of listings and events on a map and in “detail mode”, showing contact information, listing details, a photo album, integrated videos
• “Map locking” to explore what’s available in a particular neighbourhood
• The “My Trip” organizer, allowing quick drag-and-drop planning for multi-day trips
• “Send to iPhone”, allowing your visitor’s trip plans to be wirelessly transferred to their iPhones
• “Upload My Trip”, to allow visitors to store their trips for sharing and printing – each trip getting it’s own web page with listing descriptions, Google Maps and contact information
• “E-mail My Trip”, to allow people to mail their trip plans to their friends and also to provide opt-in capture email addresses for direct marketing
• “Kiosk-mode”, for optimal deployment to hotels and visitors centers
• Pre-planned trips, for getting your visitors started and to highlight exciting places in your destination
• Discover Anywhere Mobile’s “no CMS” solution, absolutely minimizing the work your DMO needs to do to maintain your DiscoverPad (and other Discover Anywhere Mobile solutions)

How to get DiscoverPad

DiscoverPad will be available for all new and existing Discover Anywhere Mobile customers in September 2010. More information about DiscoverPad is available on Discover Anywhere Mobile’s website: www.discoveranywheremobile.com. Video demonstrations of the app are viewable on our YouTube channel: www.youtube.com/user/discoveranywhere. To find out more, contact us via email at sales@discoveranywheremobile.com or give us a call at 416-785-4425.

About Discover Anywhere Mobile

Discover Anywhere Mobile is a Toronto-based software and services company specializing in location-aware travel and tourism applications for iPhone, iPad, Android, BlackBerry and the mobile web. Our applications will ensure that people are always connected to the information they need when they need it: events, conferences, shopping, accommodations, transportation, restaurants and more. We provide almost complete coverage across all Internet-ready smartphones and take full advantage of advanced features such as GPS-location, itinerary planning, social media tracking, “Share My Trip” with Twitter, Facebook and Flickr, event calendars, thematic listings, featured listings, search, slideshows, augmented reality and mapping to deliver a simple and compelling user experience.

Videos

• Introducing DiscoverPad (1/5): Finding Listings
• Introducing DiscoverPad (2/5): Viewing Listings
• Introducing DiscoverPad (3/5): Organizing Your Trip
• Introducing DiscoverPad (4/5): Saving Your Trip
• Introducing DiscoverPad (5/5): Uploading and Sharing Listings (coming soon)

Screen Shots

TORONTO, 6 July 2010 — Discover Anywhere Mobile is pleased to announce our latest major extension to our iPhone product line: Discover Anywhere Tours. Tours provide a fun and exciting way to let visitors discover your destination, via a set list of places to visit, such as the “Historical Site Tour” or “The Best Pub Crawl in the World Tour”. Discover Anywhere Tours easily enables users to track where they’ve visited and where they should go next.

Features

Discover Anywhere Tours directly integrates lists of tours into your visitor’s travel app experience.

Visitors can view lists of interesting tours and select which ones they wish to take. Tours consist of thematically grouped places to visit within a destination. Tours are defined by DMOs/CVBs and like all Discover Anywhere Mobile data sets, can be updated at any time — even on deployed apps.

When visitors approach nearby places in an active tour, they’ll receive a notification allowing them to view the place and mark it as “visited”. Further actions can also be triggered, like playing an audio file, starting a video, or even sharing the trip experience with Discover Anywhere Mobile’s Social Media features.

Discover Anywhere Tours lets visitors track the status of their tours, displaying the number of places visited, the number of places to go, the next place to visit and how far away it is. All “visited” places are marked with a checkmark so visitors can easily identify what they’ve experienced so far.

iOS4 Support

Discover Anywhere Tours will also take advantage of Apple’s new iOS4 features. Visitors using Tours on iOS4 will receive “background notifications” when approaching the next place on a tour, even if another app is running. To ensure the best experience possible, Tours will temporarily pause if the visitor’s iPhone is running low on power.

How to get Discover Anywhere Tours

Discover Anywhere Tours is available to all Discover Anywhere Mobile customers and will be debuting in our customer’s apps in August 2010. More information about Tours is available on Discover Anywhere Mobile’s website: www.discoveranywheremobile.com. A video demonstration is viewable on our YouTube channel: www.youtube.com/user/discoveranywhere. To find out more, contact us via email at sales@discoveranywheremobile.com or give us a call at 416-785-4425.

About Discover Anywhere Mobile

Discover Anywhere Mobile is a Toronto-based software and services company specializing in location-aware travel and tourism applications for iPhone, Android, BlackBerry and the mobile web. Our applications will ensure that people are always connected to the information they need when they need it: events, conferences, shopping, accommodations, transportation, restaurants and more. We provide almost complete coverage across all Internet-ready smartphones and take full advantage of advanced features such as GPS-location, itinerary planning, social media tracking, “Share My Trip” with Twitter, Facebook and Flickr, event calendars, thematic listings, featured listings, search, slideshows, augmented reality and mapping to deliver a simple and compelling user experience.

Video Demonstration of Discover Anywhere Tours

We were surprised yesterday to learn that TripWolf is claiming to be the “first iPhone travel guide with integrated Augmented Reality“. Surprised, because TripWolf’s claims are simply not supported by the facts. For example, Discover Anywhere Mobile has been shipping Augmented Reality in all its products since September of 2009. Here’s a select sample of our apps, all which include POI databases, events calendars, itinerary planning, search, integrating mapping and much much more.

• Finger Lakes Wine Country (released March 9, 2010)
• Ocean City, MD (released February 17, 2010)
• Central Nova Scotia (AR release Feb 16, 1010)
• Destination St. John’s (released Nov 17, 2009)

All these apps are actually available in the app store right now; many more are in the pipeline. In addition, many other app makers in the Travel sector offer Augmented Reality (and the dates given here are for their latest releases, earlier versions no doubt had these features too) :

• Wikitude (Feb 11, 2010)
• Canada Eye (March 3, 2010)
• Metro Paris Subway (Feb 1, 2010)
• Bionic Eye (Feb 5, 2010)

One application that may reasonable lay claim to being first into the AR travel market is Yelp, who cleverly snuck an Easter egg into their application before Apple officially allowed AR to be supported in August of 2009. There are also a number of Asian travel apps which offer integrated Augmented Reality.

We’re happy for TripWolf that they’ll soon be offering a feature that was available from the rest of the market 6 months ago (FYI: it takes Apple less than three days to approve an app these days). We look forward to their announcement, perhaps someday, of them being the first to offer comprehensive social media integration into their products.

Every visitor is marketing your destination
Every visitor is virtually standing in your office
Every visitor is immersed in your story

Discover Anywhere Mobile is pleased to announce the game changer for mobile destination marketing – the Discover Anywhere Mobile Social Media extensions. Now with a DAM application in your visitor’s hand not only will they have the best information available about your destination, they’ll be sharing their experiences with all their friends and be interacting with yourselves (and your partners) at your DMO/CVB.

The Discover Anywhere Mobile directly integrates social media into your visitor’s travel experience. Now visitors:

• can quickly share every place they visit in your destination with everyone they’re connected with on social media
• can send photos, status updates, and their geolocation to Twitter, Facebook, Twitpic and Flickr
• will receive your DMO/CVB’s latest updates from Twitter directly in your app
• can likewise (optionally) receive #hashtag updates from other visitors
• can directly respond to your DMO/CVBs to ask questions, provide feedback, or just get in touch
• will be notified whenever your DMO/CVB responds to them

Additionally:

• all Twitter updates will include your destination’s #hashtags, allowing everyone to quickly find who’s talking about your destination or participating in events
• all Facebook updates will include links to your destination’s webpage plus other brief useful marketing text, helping to spread the message about your destination and build your reputation
• all Flickr updates will include your destination’s tags, allowing everyone to find photos of your destination
• Twitter and Flickr updates may – at the visitor’s discretion – include geolocation information about where they’re taking photos and sending updates

To find out more, contact us via email or give us a call at 416-785-4425. We’ve got pricing specials until the end of 2009, so if your destination is considering mobile and social media, now’s the time to start moving.

Our Flickr Photoset has many screenshots and descriptions of each step of the way:

TORONTO, July 23, 2009 — Discover Anywhere Mobile has launched the first iPhone destination application in North America for Central Nova Scotia. Optimized to meet travelers’ needs for concise, relevant, timely destination information, these applications provide all the information available on the Central Nova Scotia’s web site – events, accommodations, dining, shopping and things to see and do – plus additional traveler information, such as the location of hospitals, airports, train stations and visitors centres.

By selecting Discover Anywhere Mobile as it’s partner, Central Nova Scotia has quickly and cost effectively translated their website for mobile users. “All we needed was access to their data”, says David Janes, President of Discover Anywhere Mobile, “from there it’s usually less than a day of analysis before we have a mobile version ready for deployment”. In addition, whenever Central Nova Scotia needs to update, add or remove listings and events, these changes are automatically pushed out to all active users.

About Central Nova Scotia

The central region of Nova Scotia, Canada features two incredibly distinct coastlines to enjoy in close proximity!  The Bay of Fundy (Fundy Shore) is truly a natural wonder of the world with the highest tides on earth carving an amazing coastline to explore.

Search for 300 million year old fossils at a UNESCO World Heritage site or for dinosaur bones on a geological tour, discover legends of Nova Scotia’s first people, experience a one of a kind tidal river rafting adventure or visit the site of the highest recorded tide ever!

The Northumberland Shore is home to the warmest salt water in Nova Scotia and is a great beach destination for romance or family fun.  Seaside golf, a visit to a vineyard, great food, boutique shopping, local heritage and Celtic culture, and of course a day at the beach all await you.

About Discover Anywhere Mobile

Discover Anywhere Mobile Inc. is a Toronto-based software development company focused on mobile solutions for the travel industry.

Applications created by Discover Anywhere Mobile include dynamic traveler-centered listings with photographs and text for popular sites and attractions, hotels, restaurants, businesses, tourism offices, embassies, hospitals, etc. within a destination. It also features maps, showing routes from the user directly to where they want to go, a Favorites feature to provides travelers with personal itinerary management, and a What’s Nearby feature to encourage travelers to wander, explore and experience the rich diversity of a destination. Listings can be marked as “featured” for premium placement and can be added, modified or deleted even on deployed applications to ensure travelers have the most up-to-date information. Discover Anywhere Mobile provides a complete set of services to import a destination’s database into our application, or if necessary, data entry tools to build a database from the ground up.

CONTACT: Discover Anywhere Mobile Inc., Joanne Janes, Business Development, +1 416-785-4425, joanne@discoveranywheremobile.com, www.discoveranywheremobile.com