Once you’ve created apps for your destination, it’s important that your visitors be able to find and download them! There are several paths through which your visitors can be directed to your apps:

• Automatic redirection from your website to your apps – a fully functional example with code of how to do that is on tools.discoveranywheremobile.com.
• QR Codes allows visitors to scan directly to your apps – more about this from Discover Anywhere soon.
• Links on your website inviting visitors to download your apps.
• Visitor Center posters/promotional material with straightforward instructions on how to download your apps.
• Star burst stickers highlighting apps in your current brochures, inviting visitors to download the apps; think environmentally – no need to print current offers/information; it’s right there in the palm of your visitor’s hand. For your next brochure run, highlight app downloading information.
• Issue press releases through your normal channels.
• Contact local newspapers, radio stations and television stations to disseminate promotional information.
• Create posters/promotional materials with app information for member locations (especially hotels). Go one step further – invite hotel concierge and front desk staff to a free information seminar that will turn them into app experts.
• Launch a campaign inviting local residents to download and rate your app on the iTunes store to create hype and boost your download numbers. Suggest that they use the apps social media functions (i.e. Facebook, Twitter, etc.) to spread the word. Offer a prize for the best tweet of the week regarding one of your members or one of your events, and watch the buzz work for you.