A proper mobile website is all about getting visitors the information the need when the need it – in your destination. They’re looking for:

• listing information – hotels, restaurants, sites to see, etc.,
• event information – things to do right now, and
• coupons & special offers.

If your destination is big enough for a brochure, it’s probably big enough for a mobile website. People are going to be looking for information on the mobile web; it’s your job to make sure they get that information.

The reasons you should do an app also?

• it’s generally only a small incremental cost difference to do both,
• the experience of an app is way beyond what can be offered by a mobile website, and
• having an app provides additional marketing features, not the least of which is “buzz”.