One of the most frequent questions we’re asked is “What is an app? How is it different than a mobile website?”.

The easiest way to explain this is by analogy. An app is simply a fancy word for program that is installed and runs directly on your mobile phone, in exactly the same way that Microsoft Word or Adobe Dreamweaver is a program installed and runs on your computer.

By contrast, your mobile website is just a webpage that’s being viewed on your visitor’s phone, in the same way your website is something your visitors look at in a browser, such as Internet Explorer or Firefox.