TORONTO, 6 July 2010 — Discover Anywhere Mobile is pleased to announce our latest major extension to our iPhone product line: Discover Anywhere Tours. Tours provide a fun and exciting way to let visitors discover your destination, via a set list of places to visit, such as the “Historical Site Tour” or “The Best Pub Crawl in the World Tour”. Discover Anywhere Tours easily enables users to track where they’ve visited and where they should go next.

Features

Discover Anywhere Tours directly integrates lists of tours into your visitor’s travel app experience.

Visitors can view lists of interesting tours and select which ones they wish to take. Tours consist of thematically grouped places to visit within a destination. Tours are defined by DMOs/CVBs and like all Discover Anywhere Mobile data sets, can be updated at any time — even on deployed apps.

When visitors approach nearby places in an active tour, they’ll receive a notification allowing them to view the place and mark it as “visited”. Further actions can also be triggered, like playing an audio file, starting a video, or even sharing the trip experience with Discover Anywhere Mobile’s Social Media features.

Discover Anywhere Tours lets visitors track the status of their tours, displaying the number of places visited, the number of places to go, the next place to visit and how far away it is. All “visited” places are marked with a checkmark so visitors can easily identify what they’ve experienced so far.

iOS4 Support

Discover Anywhere Tours will also take advantage of Apple’s new iOS4 features. Visitors using Tours on iOS4 will receive “background notifications” when approaching the next place on a tour, even if another app is running. To ensure the best experience possible, Tours will temporarily pause if the visitor’s iPhone is running low on power.

How to get Discover Anywhere Tours

Discover Anywhere Tours is available to all Discover Anywhere Mobile customers and will be debuting in our customer’s apps in August 2010. More information about Tours is available on Discover Anywhere Mobile’s website: www.discoveranywheremobile.com. A video demonstration is viewable on our YouTube channel: www.youtube.com/user/discoveranywhere. To find out more, contact us via email at sales@discoveranywheremobile.com or give us a call at 416-785-4425.

About Discover Anywhere Mobile

Discover Anywhere Mobile is a Toronto-based software and services company specializing in location-aware travel and tourism applications for iPhone, Android, BlackBerry and the mobile web. Our applications will ensure that people are always connected to the information they need when they need it: events, conferences, shopping, accommodations, transportation, restaurants and more. We provide almost complete coverage across all Internet-ready smartphones and take full advantage of advanced features such as GPS-location, itinerary planning, social media tracking, “Share My Trip” with Twitter, Facebook and Flickr, event calendars, thematic listings, featured listings, search, slideshows, augmented reality and mapping to deliver a simple and compelling user experience.

Video Demonstration of Discover Anywhere Tours